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The Expert Panel

Meet Our Panel Of Experts

We combine scientific rigor with practical business acumen. Our expert panel brings academic excellence and behavioural science to real-world experiences in design, marketing, and product development.

Meet The Nudgers

Meet the experts behind The Nudge

Panel. Our behavioural scientists and UX

professionals are ready to provide you with

actionable insights for your business to

grow user experience and conversions.

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Patrick Fagan
Patrick Fagan

Founder

The Nudge Panel

Patrick Fagan
Patrick Fagan

Applied behavioural scientist, former lead psychologist at Cambridge Analytica, Sunday Times bestselling author.

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Maria Douneva
Maria Douneva

Professor

Decision Science

Maria Douneva
Maria Douneva

Business psychology professor and decision-making expert with global academic experience.

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Carmen Gerea
Carmen Gerea

PhD

UX

Carmen Gerea
Carmen Gerea

UX and CX researcher integrating behavioural science into consulting projects.

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James Dunlea
James Dunlea

PhD

Market Research

James Dunlea
James Dunlea

Behavioral scientist in pharma and wellness; Head of Behavioral Science at Healogix.

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John Clifford Eala
John Clifford Eala

CEO

Author

John Clifford Eala
John Clifford Eala

CEO of BS Works; ex-startup founder, board director, and author of Shitty Places & Selfish People.

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Claudia Tang
Claudia Tang

PhD

Sensory

Claudia Tang
Claudia Tang

Sensory and consumer behaviour scientist specialising in food psychology and big data.

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Karolina Urbanska
Karolina Urbanska

PhD

Organisational

Karolina Urbanska
Karolina Urbanska

People scientist helping organisations apply behavioural insights to products and talent.

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Danny Bull
Danny Bull

Strategy

Behavioural Science

Danny Bull
Danny Bull

Brand strategist using research, data, and behavioural science for technology and FMCG brands.

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Rachel David
Rachel David

PhD

Healthcare

Rachel David
Rachel David

Behavioral science consultant specializing in health behavior change and human-centered design.

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Inka Karppinen
Inka Karppinen

PhD

Cyber

Inka Karppinen
Inka Karppinen

Cyberpsychology and human factors expert applying behavioural science to cybersecurity.

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Ella Jenkins
Ella Jenkins

Associate Director

Consulting

Ella Jenkins
Ella Jenkins

Associate Director at Thinks; expert in behaviour change interventions and training.

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Suhana Begum
Suhana Begum

PhD

Academic

Suhana Begum
Suhana Begum

Health psychologist specialising in sustained behaviour change for population health interventions.

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Gemma  Spickernell
Gemma Spickernell

PhD

Healthcare

Gemma  Spickernell
Gemma Spickernell

UCL PhD researcher in behaviour change; expert in COM-B and patient engagement.

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Gus Allen
Gus Allen

Sustainability

Brand Growth

Gus Allen
Gus Allen

UX and innovation consultant applying behavioural science to sustainable consumption and branding.

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Carol Iskiwitch
Carol Iskiwitch

PhD

Science Communication

Carol Iskiwitch
Carol Iskiwitch

Behavioural scientist, expert in habits, policy, and gender; award-winning science communicator

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Yash Panjwani
Yash Panjwani

Data Science

Finance

Yash Panjwani
Yash Panjwani

Behavioural data scientist using gamification to improve health and financial behaviours.

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Sarah Watters
Sarah Watters

PhD

Public Health

Sarah Watters
Sarah Watters

Social policy expert applying behavioral science to health interventions and mobile technologies.

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Aayushi Prasad
Aayushi Prasad

Fintech

Digital

Aayushi Prasad
Aayushi Prasad

Behavioural science master’s student applying research to fintech and misinformation.

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Michelle Klotz
Michelle Klotz

Consumer

UX

Michelle Klotz
Michelle Klotz

Behavioural science consultant in consumer, health, and food behaviour; UX design researcher.

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Eden Brownell
Eden Brownell

AI

Digital

Eden Brownell
Eden Brownell

Digital health behavioural scientist with a decade in applied behavioural science.

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Aditya Laumas
Aditya Laumas

BE

Policy

Aditya Laumas
Aditya Laumas

Economist applying behavioural science to health, finance, and education; Nudge Unit co-founder.

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Patrice Thiriez
Patrice Thiriez

BE

Marketing

Patrice Thiriez
Patrice Thiriez

Co-founder of Krakn Behavioural; expert in customer experience, innovation, and marketing.

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Makail Johannesson
Makail Johannesson

Insurance

BE

Makail Johannesson
Makail Johannesson

Behavioural scientist in insurance, patient journeys, and startup consulting.

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Dane Halliwell
Dane Halliwell

BE

Data Science

Dane Halliwell
Dane Halliwell

Business psychologist, data scientist, and former Australian Defence Force psychology officer.

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Maria Lunetto
Maria Lunetto

Innovation

Cyber

Maria Lunetto
Maria Lunetto

Behavioural science consultant with a cross-sector approach including organisational development, finance, sustainability, and digital behaviours.

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Patrick Sharpe
Patrick Sharpe

Finance

BehSci

Patrick Sharpe
Patrick Sharpe

Behavioural economist specialising in CX, product research, and financial services.

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Sonia Friedrich
Sonia Friedrich

E-commerce

Revenue

Sonia Friedrich
Sonia Friedrich

Growth strategist and consultant applying behavioural science in pricing, sales, and personalisation.

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Marilu  Hayes
Marilu Hayes

Health

Wellbeing

Marilu  Hayes
Marilu Hayes

Health and wellness behaviour change expert using holistic approaches.

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Mugdha Jain
Mugdha Jain

BehSci

Research

Mugdha Jain
Mugdha Jain

Behavioural science researcher exploring applied research and practice.

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Mrinal Chaudhary
Mrinal Chaudhary

Research

Applied Science

Mrinal Chaudhary
Mrinal Chaudhary

Behavioural science practitioner with both academic and corporate experience.

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Michelle Holsman
Michelle Holsman

Change Management

CX

Michelle Holsman
Michelle Holsman

Behavioural scientist, strategist, and corporate trainer in change management and CX.

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Christophe De Cacqueray
Christophe De Cacqueray

Marketing

Nudging

Christophe De Cacqueray
Christophe De Cacqueray

Founder of Krakn Behavioural; behavioural marketing expert and lecturer at Sciences Po.

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Katie Schlager
Katie Schlager

BehSci

Healthcare

Katie Schlager
Katie Schlager

Former product manager, now LSE behavioural science master’s student and health coach.

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Devanshi Ray
Devanshi Ray

Habits

Product Design

Devanshi Ray
Devanshi Ray

Behavioural science researcher and consultant in UX, product, design, and strategy; former habit coach.

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George Quicksmith
George Quicksmith

Founder

UX

George Quicksmith
George Quicksmith

Founder of Quicksmith Consulting; behavioural scientist in UX, product, and creative industries.

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Anushka Kumar
Anushka Kumar

Marketing

Lead Magnet

Anushka Kumar
Anushka Kumar

Founder of Behavioural Marketing Lab - Human-centric marketing that's more profitable using Behavioural Science..

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Divya Bagaria
Divya Bagaria

Marketing

Behaviour Change

Divya Bagaria
Divya Bagaria

Marketing specialist applying psychology and behavioural science to influence consumers.

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Yael Mark
Yael Mark

Product Design

BE

Yael Mark
Yael Mark

Behavioural product manager integrating psychology into UX; contributor at The Decision Lab.

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Experts from leading universities and institutions

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Eden Brownell

AI

Digital

UX Optimisation Services

Danny Bull

Brand Strategy

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